Striving to Thrive (2025)

The state of Indonesian Micro and Small Enterprises, 2024/25

Strive Indonesia has three strategies: 1. Go Digital - Build demand and lower barriers to technology adoption through peer mentoring and addressing the cost of digitalisation. 2. Get Capital - Work closely with bank and non-bank institutions to further democratise access to credit for small businesses, especially for women-led or owned businesses. 3. Ecosystem Strengthening - Establish a learning network and conduct research on small business digitalisation to share best practices and insights, co-create initiatives to address systemic bottlenecks, provide the ecosystem with rich quantitative data, and trigger positive shifts.

Metadata Dokumen

Bidang Kategori Bidang Pemberdayaan Masyarakat, Kependudukan, dan Ketenagakerjaan
Unit Kerja Direktorat Koperasi dan Usaha Mikro, Kecil, dan Menengah
Jenis Pengetahuan Pengetahuan Explicit
Jenis Output publikasi
Referensi yang Digunakan Literature review, using a qualitative approach including interviews with experts.
Mitra (Unit Kerja/Instansi Lain) Internal UKE (Direktorat Koperasi dan Usaha Mikro, Kecil, dan Menengah)
Instansi lain (Mastercard, Mercy Corps Indonesia)
Bisnis Proses

Mastercard Center for Inclusive Growth, in collaboration with Mercy Corps Indonesia and the National Financial Inclusion Council, launched the Mastercard Strive program in Indonesia in 2023. The program aims to empower 300,000 Indonesian small businesses to thrive in the digital economy by providing access to capital, facilitating the adoption of digital tools and marketplaces, expanding networks, enhancing business know how, and strengthening the support ecosystem.

Manfaat This Barometer Report is more than just a compilation of data—it serves as a strategic compass that complements the RPJMN by offering grounded insights into the real needs and aspirations of MSMEs. While the RPJMN provides a high-level policy framework, this report presents a practical lens to inform more targeted, responsive, and impactful interventions. It highlights the gaps that must be addressed and the opportunities that can be leveraged to accelerate MSME growth. By using these insights to bridge the divide between policy and implementation, and by fostering stronger collaboration among government, private sector, and community stakeholders, we can unlock the full potential of MSMEs as a driving force for inclusive economic growth and global competitiveness.
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Tanggal Publikasi 19 Mei 2025 17:44:07
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