Striving to Thrive (2023)

The state of Indonesian Micro and Small Enterprises, 2023/24

Mastercard Strive Indonesia is part of a portfolio of philanthropic programs – supported by the Mastercard Center for Inclusive Growth – aimed at helping small businesses around the world thrive in the digital economy. By 2025, Mastercard Strive Indonesia program aims to empower 300,000 Indonesian small businesses to succeed in the digital economy. To achieve this goal, Strive Indonesia has three strategies: 1. Go Digital - Build demand and lower barriers to technology adoption through peer mentoring and addressing the cost of digitalization. 2. Get Capital - Work closely with bank and non-bank institutions to further democratize access to credit for small businesses, especially for women-led or owned businesses. 3. Ecosystem Strengthening - Establish a learning network and conduct research on small business digitization to share best practices and insights, co-create initiatives to address systemic bottlenecks, provide the ecosystem with rich quantitative data, and trigger positive shifts